Sahara Force India Announce Partnership with SPORTbible
May 26, 2017
Sahara Force India announced a new partnership with SPORTbible.
Part of the popular LADbible Group, SPORTbible will bring to life a busy activation programme aimed at showcasing the excitement of Formula One to a young audience – very much in line with the sport’s desire to open up access to new generations.
Starting at the Monaco Grand Prix and throughout the 2017 season, SPORTbible branding will be featured on the nosecone of the VJM10.
Vijay Mallya, Team Principal of Sahara Force India: “It’s great to begin working closely with SPORTbible. They are an exciting brand, reaching out to engage a dynamic group of young fans who are going to shape the future of our sport. This partnership is a testament to the growing appeal of our team with the younger generations, who identify with our can-do approach and our friendly, yet professional attitude.”
Paul Rayner, Publisher of SPORTbible: “We’re excited and incredibly proud to be partnering with Sahara Force India. There’s a great deal in common between our two businesses – they are young, focused and delivering results in a competitive environment, just like us. Together, we’ll be collaborating to deliver a unique angle on the world of F1 for the smartphone-first generation. “
