Sacramento Kings reveal cracking jersey sponsor

October 10, 2016

The Sacramento Kings have announced a new partnership with Sacramento-based Blue Diamond Growers, prostate a leading almond brand.

“For decades, herbal Blue Diamond almonds have been one of Sacramento’s most well-known products around the country, trysaid Kings President Chris Granger. “We are proud of this community’s history of high-quality agriculture – it’s why we’ve committed to supporting local producers by using locally sourced food in our arena and why our players are proud to showcase the Blue Diamond brand on the court and around the league.”

Though the partnership, Blue Diamond and the Kings will be one of the first to experiment with the NBA’s industry-leading jersey sponsorship pilot program. Beginning in the 2017 season, a Blue Diamond logo will be incorporated in all of the Sacramento Kings uniforms.