Russian Betting Brand Enters Premier League With Cardiff City

English Premier League club Cardiff City FC has named 1XBET as its Global Betting Partner for the coming season and the 2019-20 campaign.

The partnership is intended to help 1XBET, which holds a Russian gaming license, to expand its reach across Europe, Africa, the Middle East, North Africa and the Americas.

Russia currently licenses about a dozen online betting companies. 1XBET ranks among the most popular brands with market leader LigaStavok, Fonbet, Leon and Bingo-Boom.

Launched in 2007, 1XBET claims to be among the top three most-visited betting and gaming websites in the world with over 1,000 markets, and a strong emphasis on localization. The platform is translated into over 50 languages and offers 24/7 support in half of those.

“This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC, said Eugene Kiryukhin, 1XBET’s Director for Development of International Partners

Cardiff City Executive Director & CEO, Ken Choo said: “We are excited by our cooperation with 1XBET. They are a forward-thinking, progressive business with a large global footprint.”