Russian Betting Brand Enters Premier League With Cardiff City
By Community | August 9, 2018
English Premier League club Cardiff City FC has named 1XBET as its Global Betting Partner for the coming season and the 2019-20 campaign.
The partnership is intended to help 1XBET, which holds a Russian gaming license, to expand its reach across Europe, Africa, the Middle East, North Africa and the Americas.
Russia currently licenses about a dozen online betting companies. 1XBET ranks among the most popular brands with market leader LigaStavok, Fonbet, Leon and Bingo-Boom.
Launched in 2007, 1XBET claims to be among the top three most-visited betting and gaming websites in the world with over 1,000 markets, and a strong emphasis on localization. The platform is translated into over 50 languages and offers 24/7 support in half of those.
“This is the first association, we have agreed within the Premier League, and we are delighted to make our step into it with a hardworking partner such as Cardiff City FC, said Eugene Kiryukhin, 1XBET’s Director for Development of International Partners
Cardiff City Executive Director & CEO, Ken Choo said: “We are excited by our cooperation with 1XBET. They are a forward-thinking, progressive business with a large global footprint.”