Russell Wilson Inks Endorsement Deal with Alaska Airlines

December 17, 2013

Alaska Airlines has announced Seattle Seahawks star quarterback Russell Wilson will be their new brand ambassador. 

As part of the exclusive multi-year partnership, Wilson will appear at events, take part in marketing activities for Alaska Airlines, and work with the carrier to support youth and education programs. Among them is the Russell Wilson Passing Academy, which provides inner-city and underprivileged youths an opportunity to attend football camp for a once-in-a-lifetime experience.

Another activity is Seattle Children’s Hospital, where Wilson regularly visits young fans receiving care. In honor of Wilson’s commitment to connecting with these children in such a meaningful way, Alaska Airlines will donate 100,000 miles to Children’s Hospital for each touchdown pass Wilson throws or touchdown he scores through the rest of this season.

“All of us at Alaska are thrilled to announce this partnership,” said Brad Tilden, CEO. “Russell is known for his determination, professionalism, integrity and his humble heart — qualities we all aspire to. His meticulous planning and legendary hustle help make Russell a proven winner. We’re pleased to make him our honorary CFO — ‘chief football officer.’ “

“Since coming to Seattle, I’ve enjoyed getting involved in the community,” Wilson said. “As I have, I’ve come to recognize Alaska Airlines as a leader in Seattle and an airline that I feel I have much in common with. I’m delighted to be partnering with Seattle’shometown airline.”

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