Russell Athletic to Title Sponsor Champs Sports Bowl

June 19, 2012

Russell Athletic and Florida Citrus Sports announced an agreement to rename the Champs Sports Bowl after the apparel manufacturer.
The game will now be know as the Russell Athletic Bowl and take place Dec. 28 at 5:30 p.m. ET at the at Florida Citrus Bowl Stadium.
“As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl,” Gary Barfield, executive vice president, Russell Brands, LLC said in a statement. “We are also excited to extend our “Together We R” brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship.”
This year’s contest will match opponents from the Big East and Atlantic Coast Conference. The future conference agreements could be changing, however.
According to a release announcing the four-year sponsorship agreement through 2015, both sides committed to negotiating new agreements that will boost the profile of the game.
Florida Citrus Sports already also runs the Capital One Bowl that features teams from the Big Ten and Southeastern Conference.

Russell Athletic and Florida Citrus Sports announced an agreement to rename the Champs Sports Bowl after the apparel manufacturer.

The game will now be know as the Russell Athletic Bowl and take place Dec. 28 at 5:30 p.m. ET at the at Florida Citrus Bowl Stadium.

“As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl,” Gary Barfield, executive vice president, Russell Brands, LLC said in a statement. “We are also excited to extend our “Together We R” brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship.”

This year’s contest will match opponents from the Big East and Atlantic Coast Conference. The future conference agreements could be changing, however.
According to a release announcing the four-year sponsorship agreement through 2015, both sides committed to negotiating new agreements that will boost the profile of the game.

Florida Citrus Sports already also runs the Capital One Bowl that features teams from the Big Ten and Southeastern Conference.