Rugby World Cup Renews With Heineken

Dutch brewing organisation Heineken has extended its long-standing relationship with World Rugby. The two parties have reached an agreement for the beer company to sponsor the 2019 edition of the Rugby World Cup.

Heineken will serve as a worldwide partner of the event as part of the deal, which also names the brewery as an official partner of this year’s Women’s World Cup in Ireland and an official sponsor of the 2017 World Rugby Awards in Monaco on November 26.

The partnership will extend Heineken’s association with the World Cup to 24 years.

Heineken follows Emirates in renewing as a 2019 Rugby World Cup worldwide partner and Canon as an official sponsor. World Rugby added that it is confident that the commercial programme for Japan 2019 will be finalised in record time with record value.