Rugby World Cup Experiencing High Ticket Sales
July 11, 2011
Rugby World Cup organisers have announced that ticket sales for the tournament have reached 75% of the revenue target for the competition.
The revenue total has topped US$167m, viagra ed with organisers of the New Zealand event forecasting sales of US$224m on expected sales of 1.35 million tickets from 48 matches. There has been a recent flurry of activity, according to organisers, with US$25m of sales having occurred over the last six weeks.
Rugby New Zealand 2011 CEO Martin Snedden announced the news ahead of the start of final phase of ticket sales today. He said: “This is a significant milestone. Prior to the 2011 Rugby World Cup, the highest revenue-generating event in New Zealand’s history was the 2005 British & Irish Lions Tour, which grossed US$20m. As of today, we have achieved eight times the ticket revenue for that event.”
Snedden added: “We have now sold just over 900,000 tickets which underlines how popular this event is going to be.” Recent ticket sales have been driven by the resale of tickets to the eight matches reallocated as a result of the Christchurch earthquake. In the final phase of sales, tickets will be available for most matches other than the final.
“We’re urging fans to quickly take advantage of this sales period and secure the seats they want to witness rugby at its best. For most of the matches on sale Monday, there are still lots of tickets available in the lowest priced seating categories. For more than half the pool matches this means that fans can buy tickets for as little as US$25 or US$34 and take their kids for half that price.”