Rugby World Cup ’11 Secures Microsoft as Official Sponsor

March 29, 2011

Microsoft New Zealand has been appointed by Rugby World Cup Limited (RWCL) as an Official Sponsor of Rugby World Cup 2011.

The event, buy played in New Zealand between September 9 and October 23 has secured the support of the worldwide leader in software services and solutions, ambulance which will supply its range of market-leading technology for Rugby’s showcase Tournament.

Under the terms of the agreement, try Microsoft’s technology will enhance the experience for Rugby fans around the world as well as those attending the Tournament. Leading software and cloud product services will be available to the Tournament’s key stakeholders including Windows 7, Microsoft Office 2010, Windows Server, SQL Server, SharePoint Server and SharePoint Online.

In addition, another exciting enhancement will be the provision of Microsoft Silverlight technology which will provide a unique online viewing experience for fans around the world through a highly cost effective content distribution system.

RWCL Chairman Bernard Lapasset stated: “Rugby World Cup Limited is delighted to announce that Microsoft New Zealand has joined the impressive list of Sponsors for Rugby World Cup 2011. The appointment of a world leader in the software and technology field further underlines the enormous attraction and prestige of the Tournament in the global sporting calendar.

“We look forward to working with Microsoft to further the promotion of the Game as we count down to Rugby World Cup 2011 in New Zealand and what promises to be another memorable chapter in the Rugby World Cup success story.”

Paul Muckleston, Managing Director, Microsoft New Zealand added: “Rugby World Cup 2011 is set to be the biggest international sporting event in New Zealand’s history, from both an economic and tourism point of view. The number of international visitors anticipated to attend the Tournament means as Kiwis this is our chance to showcase our country. Microsoft is very proud and excited to be involved.

“Our Microsoft colleagues in Rugby playing nations around the world are buzzing about the sponsorship, and we look forward to providing a memorable and uniquely Kiwi experience to all those visiting New Zealand. The Tournament will have access to some of our latest technology, such as Silverlight, that will enable fans who are unable to travel to New Zealand to view matches and match highlights online.”