Rugby League World Cup 2021 Signs Its Biggest Sponsorship Deal With Cazoo
By Taruka Srivastav | November 19, 2020
Rugby League World Cup 2021 (RLWC2021) has named Cazoo, the UK’s leading online car retailer which makes buying a used car as simple and seamless as buying any other product online, as the Principal Sponsor of the tournament.
Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest growing UK businesses since its launch last year, growing to a team of over 800 people and generating record revenues of over £150m in its first year.
The Rugby League World Cup is the pinnacle event in rugby league, contested globally every four years. RLWC2021 will be the first time that the Men’s, Women’s and Wheelchair competitions will be staged together across 21 venues throughout England with all 61 matches being shown live on the BBC in the UK.
Cazoo will benefit from the 14 million followers of Rugby League in the UK, the hundreds of thousands set to attend RLWC2021 matches next year and the millions watching on TV. Both parties confirmed that the agreement is for a seven-figure rights fee.
Cazoo is pioneering the shift to online car buying in the UK with consumers all around the country embracing the transparency and convenience of buying used cars entirely online. Cazoo owns and fully reconditions its cars before offering them for sale on its website with thousands of cars in stock at any time.
Cazoo offers buyers the choice of either booking a convenient two-hour home delivery time slot or collection from one of their Customer Centres across the country within as little as 72 hours from order. Every Cazoo car comes with a full 7-day money back guarantee and a comprehensive 90-day warranty.
Jonathan Neill, RLWC2021 Commercial Director, said: “Rugby League World Cup 2021 is about being bold and brave and setting firsts for the tournament. This is the largest sponsorship deal in Rugby League World Cup history and we are grateful for the trust Cazoo have shown in the tournament.
“RLWC2021 and Cazoo share many of the same principles and values, both have a clear ethical purpose, and we will work together to continue to be trailblazing and positively disruptive over the next 12 months.”
Alex Chesterman OBE, Founder & CEO of Cazoo, said: “We are delighted to sponsor the Rugby League World Cup 2021, one of the biggest sporting events taking place in England next year. This partnership will continue to drive our brand awareness as we make Cazoo a household name. We’re excited to engage with the loyal Rugby League fan base and provide them with the UK’s best possible car buying experience.”
Jon Dutton, RLWC2021 Chief Executive, added: “This is a very significant moment for the tournament and Cazoo’s sponsorship further supports our excitement and confidence in delivering the best Rugby League World Cup ever. It is an indication of the status we are building at RLWC2021, the biggest sporting event exclusively staged in England next year, that Cazoo have chosen us to continue to help them deliver against their brand and business objectives.”