Rugby Football Union Partners Tixserve For Digital Ticket Services

England’s Rugby Football Union (RFU) have joined forces with ticketing platform Tixserve for secure digital ticket delivery services for Twickenham stadium.

As per the agreement, Tixserve’s mobile-based, patent-pending technology will allow fans to receive their tickets via the official Twickenham Stadium app which will enable the RFU to gather data to create personalised fan experiences.

The deal was done after a competitive tender process and extensive trials during several events at the home of English rugby union in London,

Pat Kirby, Tixserve’s managing director said: “We are delighted to have secured such a prestigious flagship client as the RFU, especially after such an exhaustive tender process. The close working relationship developed means that we can provide the best secure digital ticketing solution for the RFU and its clubs, sponsors and supporters, as well as concert promoters and music fans who also use the world-famous Twickenham Stadium.”

Simon Massie-Taylor, the RFU’s commercial officer, said: “This is an important strategic agreement for the RFU as more and more fans now expect the convenience of being able to use their mobile devices to access events. They will also receive the information they need about each event, such as travel, things to do at the stadium, and exclusive content direct to their mobile device. We believe this service will greatly enhance the experience at Twickenham Stadium. We look forward to working with Tixserve to create a world-class, secure digital ticketing solution for all our customers.”