Rugby Football League Teams up With Repucom

The Rugby Football League (RFL) and Repucom have formed a new partnership in a bid to grow the sport throughout the UK.

As part of the relationship, pills Repucom will provide expertise and insight helping the RFL in terms of increasing media exposure as well as delivering a research study to understand the ‘DNA’ of the Rugby League fan.

Chris Rawlings, RFL Commercial Director said: “Understanding how we can engage better with our fans, as well as maximise the commercial opportunities that arise in Rugby League is vital to ensuring the growth of the game.

“We have established a roadmap to develop the sport and the key to reaching that level is ensuring we have the tools and expertise, from market and fan research to the value our own partners receive from working with us. Repucom’s insight and consultancy solutions are pivotal in supporting our sport and helping us deliver our commercial objectives.”

Jon Stainer, managing director UK&I, Repucom, said: “We are delighted to be helping shape a programme which supports the RFL’s plans and are very much looking forward to making a real impact alongside the RFL.”

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