Rugby Football League renews partnership with Specsavers
By Taruka Srivastav | January 30, 2018
The Rugby Football League has extended its partnership with Specsavers for a fifth year.
The partnership, which began in 2013, will see Specsavers branding appear on all match officials’ kit during each game – from the Betfred Super League down to grassroots Rugby League.
Specsavers will continue to support their brand presence and marketing rights through a number of activations throughout the year, including the ‘fifth official’ campaign which saw a fan enjoy a once in a lifetime experience as part of the Match Officials Team at the Ladbrokes Challenge Cup Final.
Rugby Football League interim chief executive officer Ralph Rimmer said: “It is fantastic news that Specsavers are continuing their partnership with the Rugby Football League for another year.
“They have been a perfect match for sponsorship of our Match Officials at all levels of the game for the last four years and we’re looking forward to working together once again in 2018.”
Specsavers head of sport sponsorship James Read said: “Technological advancements in recent years have certainly helped umpires and referees, but we will always rely on their personal judgements too.
“At Specsavers we’re glad to do our bit, where we can, to help ensure that they get the best possible support to do their job. We are also proud to support such an engaging sport from the elite game to grassroots.”