Rugby Canada Signs Digital Video Deal with SendtoNews
February 28, 2013
Rugby Canada has announced the signing of a multi-year digital video distribution deal with digital sports video news agency SendtoNews.
SendtoNews will distribute premium game highlights and other video content through its News Partnership Network, try comprised of top television, order radio, anesthetist print, and online news outlets throughout North America and abroad.
The partnership enables Rugby Canada to quickly distribute premium game highlights and interviews from domestic and international tournaments, such as the upcoming 2013 Rugby Canada National Invitational University Sevens Championship,to Canadian media markets.
“SendtoNews’ expertise in distributing premium sports video enables us to connect with local and national media markets to ensure Canadians receive premium Rugby Canada highlights in a timely manner,” said Rugby Canada CEO Graham Brown.
In previous years, SendtoNews distributed video highlights for Canada during the 2011 Rugby World Cup in New Zealand and for the International Rugby Board (IRB) during the 2011 Hong Kong Sevens tournament.
“We are very excited to add premium Rugby Canada highlights to our growing roster of sports video content,” states SendtoNews’ CEO Greg Bobolo. “Through our News Partnership Network™, SendtoNews can provide Rugby Canada with a distribution outlet to connect with home media markets while competing in tournaments on national and international stages.”