Ruffs to Sponsor Sydney Sixers

Big Bash League’s Sydney Sixers have announced Nestlé Purina Petcare as a Major Partner for season 3 of the BBL, rounding out their sponsorship portfolio for the upcoming season.

The Nestlé Purina brand RUFFS will appear on the Sixers playing and training kit as well as running a range of digital content, offering money can’t buy experiences and activating at certain Sixers home games.

With a number of Sixers players and staff owning their own pooches, the sponsorship will surely be a popular one, already winning over Teddy Starc, Archie and Kenzie Copeland and Bear Abbott.

“Dogs are such a beloved part of any family and it’s no different in cricket,” said Sixers General Manager Dom Remond.

“We are really looking forward to working with the team from Nestlé Purina Petcare on some great activations as well as with our players and their dogs, it’s a brand we’ll be able to have a lot of fun with.”

“We’re delighted at the partnership between Nestlé Purina Petcare and the Sydney Sixers in this year’s BBL03 campaign. We’re looking forward to this year’s season and hope the Sydney Sixers can bring home the title,” said David Grant General Manager Nestlé Purina Petcare Australia.

The signing of Purina also completes the sponsorship stable for the upcoming KFC T20 Big Bash League season.

“We are thrilled to welcome Nestlé Purina Petcare to our sponsorship portfolio,” said Cricket NSW General Manager of Commercial Brett Richardson.

“This partnership sees all of our major sponsorship properties for BBL03 locked away which is a strong reflection about the anticipation and interest about the up-coming tournament.”