Rudy Project Becomes Official Eyewar of HITS Triathlon Series

Rudy Project, recipe the leading global manufacturer of technical performance eyewear and helmets, medstore is on board with HITS Triathlon Series as its official eyewear, prescription eyewear and helmet sponsor.

In addition, the ‘premiere cost-competitive sports performance brand’ XX2i Optics is ‘the official value eyewear’ of the series. Both brands are distributed by R.A.C.E. (Running & Cycling Enterprises) – formerly Rudy Project North America (RPNA).

“We’re excited to bring Rudy Project’s award winning technology to the HITS Triathlon Series,” said Paul Craig, President and Co-Founder of R.A.C.E. “The HITS motto is ‘A distance for everyone’, and we believe Rudy Project and XX2i Optics fit that bill perfectly.

“From the Wingspan – #1 time trial helmet of both the 2011 and 2012 World Championships – to our Gear of the Year award winning sunglasses, Rudy Project will provide these athletes with the equipment they need to perform at their peak. We’re also pleased to offer XX2i Sport Polarized glasses as an excellent cost-to-performance ratio eyewear, enabling any athlete to get the gear they require at the price they need.”

“We are very excited about our recent sponsorship announcements and the traction that we are gaining in the endurance sports world,” said HITS President and CEO Tom Struzzieri. “Rudy Project and XX2i are some of the best brands in the business – I use Rudy Project sunglasses when I am racing and training – and I look forward to promoting them to HITS athletes.”