RPMC to Activate Moy Parks Sponsorship of 2014 FIFA World Cup

Poultry producer Moy Park has selected global sponsorship activation and event management agency, RPMC, to activate its headline sponsorship for the 2014 FIFA World Cup.

RPMC shall look after Moy Park’s international guests and VIP’s; sourcing accommodation, transport, flights and unique venues for their Business Leaders Forums. RPMC will also put together detailed activity programmes with a range of great dining options for the guests.  This is part of a wider agreement between RPMC and Marfrig, the parent company of Moy Park, that includes ticket and logistics management within Brazil.

RPMC’s appointment brings the agency’s total activation to 7 official sponsors and partners ahead of the FIFA World Cup in Brazil, commanding over 50% of the total sponsors at the tournament.

Stephen Hall, CEO of RPMC, commented:  “We are delighted to be working with Moy Park at the 2014 FIFA World Cup™ in Brazil. RPMC have vast experience within football welcome the opportunity to act on behalf of another great sponsor at the world’s greatest football event.”

RPMC’s current client roster includes Budweiser, McDonald’s, Emirates, Coca-Cola and Sony.