Royal Challengers Bangalore names HP India as principal sponsor
March 28, 2018
The Royal Challengers Bangalore (RCB) has announced HP India as their principal sponsor for the upcoming 11th edition of Indian Premier League.
As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions & activations led by RCB team and management. Further, RCB players will be visible in HP led promotions/ activations.
Neelima Burra, Country Marketing Director, HP Inc. India. said: As brands, both HP and RCB stand for leadership, trust, performance, versatility and resilience and we are excited to partner with Royal Challengers Bangalore.
“We are continuously looking for avenues to engage with our consumers. We believe our association with RCB will help us strengthen our engagement with the millennials in India and bring the world of cricket and technology on a single platform.
RCB chairman, Amrit Thomas said: “We are very happy to welcome on board HP India, leaders in technology and a brand that is synonymous with creating fantastic experiences for everyone, something very similar to the DNA of Royal Challengers Bangalore. We look forward to them sharing a great T20 season with the team and all RCB fans.
