Royal Challengers Bangalore Announce Huawei Sponsorship

April 14, 2014

With the new Indian Premier League (IPL) season fast approaching, the Royal Challengers Bangalore (RCB) have annouanced a new partnership with Information and Communications Technology (ICT) solutions provider Huawei India as their principal sponsor.

The partners unveiled the jersey which features the Huawei logo in the front.

“We are delighted to be associated with the prestigious game of cricket that cuts across the demographic barriers and connects masses. Through this association, we aim to create a strong local resonance for the brand,” Huawei India chief executive Cai Liqun said.

RCB captain Virat Kohli said: “Given Huawei’s partnerships with major sporting properties around the world, it is great to have them come on board as principal sponsors.”

Huawei has also globally partnered with football clubs Arsenal, Paris Saint Germain and Canberra Raiders.

RCB play their first IPL match April 17 Sharjah against the Delhi Daredevils.