Royal Bank of Canada to Title Sponsor Cycling’s V Series

The Royal Bank of Canada (RBC) has become the title sponsor of the team cycling challenge, anesthetist V Series.

RBC has signed a partnership deal with event owners and sport engagement agency Limelight Sports.

Royal Bank of Canada V Series will begin with the first event in Canary Wharf, London on 14th May 2015.

David Thomas, CEO, Europe, RBC Capital Markets, said: “We are delighted to be the partner in this exciting new cycling event.

“Teamwork will be an integral part of this challenge and is also key to our business.  We have a strong contingent of cyclists at the bank and many of them will be keen to gain selection and compete in Canary Wharf in May.”

Limelight Sports, Marketing Director, Bastien Hibon said: “Royal Bank of Canada is the perfect partner for this event. Royal Bank of Canada V Series is a great platform for brand impact, marketing activation and to engage specific audiences, both internally and externally.”

More info HERE.