Rotherham United Agree Stadium Naming Rights Partner
November 21, 2014
English Championship club Rotherham United has announced an agreement with AESSEAL who will become the club’s first ever stadium naming rights partner.
The Millers’ £20million home will now be called The AESSEAL New York Stadium after a multi-year deal was signed with the international company, ed which signals the biggest sponsorship deal in the club’s history.
The initial term will be until the summer of 2019 with the club officially playing their first game under the AESSEAL brand against Huddersfield Town on Boxing Day.
The agreement will also see the AESSEAL name and branding appear visibly both inside and outside the stadium.
Rotheram United Chairman Tony Stewart said: “This a landmark deal not only for the football club and but also for the Borough of Rotherham.
“AESSEAL are one of the world’s leading figures in their sector and it is a company with roots deeply embedded in Rotherham, buy cialis which makes them the perfect partner for the stadium naming rights.
“I am delighted to continue our association with AESSEAL Group Managing Director and Founder Chris Rea who is a man I have known for many years and he shares the same drive and ambition for the Football Club and town of Rotherham.
“We are very proud of our stadium so it was vitally important for the club that if we went down a stadium naming rights route, it was with a company we respected, trusted and could work with. AESSEAL is that company.
“We are now looking forward to further enhancing our relationship with AESSEAL during what continues to be very exciting times for the club, both on and off the field.”
Chris Rea, Group Managing Director and Founder of AESSEAL said: “The primary reason that I am delighted to associate the AESSEAL brand with Rotherham United is that the current management team of the football club has built a beautiful product.
“The stadium itself, and in particular the corporate social responsibility aspects of the club, are truly excellent.”