Ronda Rousey Agrees Endorsement Deal with XYIENCE Xenergy

Ronda Rousey’s star power continues to grow, as the UFC female bantamweight champion has announced a one-year endorsement deal with XYIENCE Xenergy.

In endorsing the enery drink brand Rousey will appear in advertising, on point-of-purchase materials and on the brand’s website. She will also make appearances at beverage trade and consumer events.

“The XYIENCE brand has been a huge part of MMA culture for so many years, so it is really exciting for me to be a part of the team,” Rousey said. “I feel it is important to be aligned with people and brands who believe in what I am trying to achieve. Because of its long history in the sport, XYIENCE understands the significance of this moment in time for women in MMA. I’m honored to be a part of the XYIENCE brand.”

“Ronda’s excellence in athletic performance is only part of what makes her a huge inspiration to athletes and fans,” explains John Lennon, XYIENCE’s president. “She is a fearless agent of change within MMA, whose passion for her sport and dedication to achieving her goals embodies the spirit of our brand’s philosophy: Power to Win. We are proud to be associated with such a talented and articulate athlete.”

Rousey will coach on the upcoming season of The Ultimate Fighter against Cat Zingano, while the two are expected to face each other later this year.