Rolex Sign Partnership With 2014 World Equestrian Games

December 23, 2011

Rolex will be the official partner of the Alltech 2014 FEI World Equestrian Games place from August 24 to September 7, 2014, in Caen, continuing the Swiss watch-makers long attachment in the sport, commencing from 1957. Their involvement in the World Equestrian Games traces back to 2002 and sponsored last year’s event in Kentucky.

Secretary General of the International Equestrian Federation Ingmar de Vos said: “The FEI is delighted that Rolex, one of the world’s best brands and a dedicated partner to equestrian sport, has renewed its cooperation with the FEI’s flagship event, the FEI World Equestrian Games.

“Rolex’s loyalty to our sport is exceptional and we are looking forward to the Games in Normandy, which are expected to stage absolutely top-class sport in an area renowned for its connection with the horse.”

Fabien Grobon, the Director General of the 2014 World Equestrian Games added: “We are honoured to welcome Rolex as our partner.

“Rolex’s support of the Games further reinforces the image of the Games as an event that brings together the world’s best equestrian athletes whose commitment has taken them to the very top of the sport.”