Rolex Named Official Timepiece of FTI Winter Equestrian Festival
November 28, 2013
Equestrian Sport Productions (ESP) and Rolex SA signed an unprecedented 10-year sponsorship agreement to make Rolex the “Official Timepiece” of the Palm Beach International Equestrian Center (PBIEC) and of the world-renowned FTI Consulting Winter Equestrian Festival (FTI WEF).
The FTI WEF serves almost 6, help 000 horses and 2,000 riders from 50 states and over 30 countries.
The long-term partnership will facilitate a record US $1.63 million dollar increase in prize money bringing the grand total to over US $8 million dollars at the FTI WEF, making it one of the richest circuits in the world. Three new FEI-rated CSI 5 events will be added to the schedule, which will make five of the 12 weeks during the circuit at the highest level in Show Jumping. There will also be a new US $1 million Palm Beach Challenge presented by Rolex bonus opportunity.
Another highlight of the association is that two of the CSI 5 Grand Prix events will be televised and many others will be distributed by Rolex through their media partnerships in Asia, Europe, and the Americas.
Mark Bellissimo, CEO of Equestrian Sport Productions, LLC, stated, “We are honored to be partnered with one of the most respected brands in the world. Through this partnership, we will provide the resources to elevate the level of Show Jumping for the Americas and expose PBIEC to a broader international audience.”
Arnaud Boetsch, Director of Communications with Rolex, said, “We are very pleased to extend and expand the scope of our long-lasting and successful partnership with this prestigious venue and the world-class, world-renowned events it hosts. Rolex and Palm Beach International Equestrian Center certainly share a common passion for excellence and perfection.”