Rolex joins Presidents Cup as Global Partner
November 23, 2010
The PGA Tour announced that Rolex has become a Global Partner of The Presidents Cup in an agreement that extends through 2015, covering the next three biennial matches.
This is an expansion of the PGA Tour’s long-standing, existing relationship with Rolex, in which it is the “Official Timekeeper of the PGA Tour” and “Official Sponsor of the World Golf Championships.” Rolex joins Citi, which became a Global Partner of The Presidents Cup in October 2008 for the 2009, 2011 and 2013 events.
As part of a multi-year agreement, Rolex will benefit from exposure across a broad array of PGA Tour media and marketing assets including: advertising and in-program enhancements on Golf Channel and NBC during television coverage of The Presidents Cup; strategic onsite branding, including prominent placement of Rolex-branded clocks at tee locations throughout the event course; onsite hospitality for Rolex’ commercial and consumer clients; and extensive exposure on tour-related media.
“The Rolex brand is synonymous with excellence and is one that has matched perfectly with the PGA Tour through a variety of official relationships over the past six years,” said Tom Wade, PGA Tour Chief Marketing Officer.
“We are thrilled to build upon this connection with Rolex as they now become a Global Partner of The Presidents Cup. The global nature of The Presidents Cup is a perfect fit for a prestigious, expansive brand such as Rolex, and we are confident that the awareness, reach and prestige of both will benefit through this partnership.”
“The Presidents Cup is one of the most prestigious sporting events in the world, and we are thrilled to support it as a Global Partner.” said Jean-Noël Bioul, Rolex International Sponsorship Director. “The level of play showcased by the teams at The Presidents Cup is a perfect extension of our brand’s key values: Precision, endurance and performance.”
The Presidents Cup 2011 returns to The Royal Melbourne Golf Club, Nov. 17-20, 2011. The 2013 event will be staged at Muirfield Village Golf Club in Dublin, Ohio. The Presidents Cup 2015 will be staged either in South Korea, Japan, India, South Africa or Argentina, which are all now going through a bid process.