Rogers replaces GM as Canucks Arena sponsor

July 7, 2010

Canadian company Rogers Communications has replaced General Motors (GM) as the title sponsor of the Vancouver Canuck’s ice hockey arena.

The arena has now become Rogers Arena, after a 20-year deal between GM Canada and Canucks Sports and Entertainment ended five years earlier than originally intended. Rogers Communications has agreed a ten-year naming rights deal for the arena.

Chief operating officer at Canucks Sport and Entertainment, Victor de Bonis, said: “General Motors has been an integral part of our business for many years. We are excited about our continuing sponsor partnership that will align with General Motors’ new business priorities. Our home arena has hosted some of the biggest events in the history of our country and we are fortunate that General Motors has been a loyal partner for so long.”

Rogers Communications president and CEO, Nadir Mohamed, said: “It’s not just the branding aspect, but also extending it into the community and leveraging our technologies. One of the things we believe in is taking the game to the fans wherever they might be.”

Rogers also owns Major League Baseball’s Toronto Blue Jays and the team’s home, Rogers Centre.