RockTape to Sponsor Reebok CrossFit Games

Kinesiology tape brand RockTape has agreed to be an official sponsor of the 2014 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth and a piece of a US $1.7 million purse.

The CrossFit Games, now in their eighth year, will be held July 22-27 at The Stub Hub Center Center in Carson, CA and broadcast worldwide on the ESPN network. RockTape will provide athletes competing in the Games with product and professional medical services to aid with event preparation and recovery.

“We’re proud to continue our support of the CrossFit Games through our sponsorship this year,” says CEO of RockTape, Greg van den Dries. “Our goal has always been to keep athletes moving stronger, longer through the grueling demands of competition. The incredible athletes at this year’s games have trained hard and we’ll be here to support them every step of the way.”

“This is the fourth year RockTape has provided their products and service to our athletes. They’ve contributed at both the Regional level and with our top athletes,” says General Manager of the CrossFit Games, Justin Bergh. “Their network of ‘Rock Docs’ have a good understanding of CrossFit and work diligently to help our competitors to perform at a world class level.”