RLWC2021 Add Sophie Pontifex To Commercial Team

October 22, 2020

Rugby League World Cup 2021 (RLWC2021) has today added to its commercial team with the appointment of Sophie Pontifex as Sponsorship Lead.

Sophie’s new role will see her taking responsibility for the management, activation and delivery of RLWC2021 sponsorships in the build-up and during tournament time in October and November next year. 

As Sponsorship lead, she will work with all functions across the business to coordinate and deliver all contractual rights and activity for official sponsors of the tournament, which currently include Eversheds Sutherland, Deloitte, Manchester Metropolitan University, Kappa and Kuehne + Nagel.

Previously Sophie was a Senior Account Manager at Octagon Worldwide leading sponsorship partnerships such as Stella Artois and Wimbledon, AIG and the All Blacks, and Mastercard and the UEFA Champions League.

Sophie said: “I’m thrilled to be joining the RLWC2021 team to help deliver not only a world class event, but also the biggest, best and most inclusive Rugby League World Cup to date.

“It is a fantastic opportunity to work with brands to deliver unique and truly collaborative partnerships, by providing exceptional assets and experiences, with partners that share our ambitious, innovative and inclusive values.”

Jonathan Neill, Commercial Director at RLWC2021, added: “Sophie’s experience and skill set will ensure that all our partners have the best possible experience with RLWC2021, and enable them to achieve their brand and business objectives.

“Sophie will play a critical role as we continue to grow our sponsorship programme over the next 12 months and deliver world class sponsorship management and activation.”