RideLondon race into mega deal with Velon

Prudential RideLondon, the festival of cycling with more than 100,000 cyclists, has signed a mega three-year deal with Velon, a collective of 11 pro-cycling teams from around the world.

The partnership guarantees  the participation of some of the biggest teams in pro cycling and their best riders for the Prudential RideLondon-Surrey Classic.

Velon will provide the Prudential RideLondon-Surrey Classic with both live and delayed on-bike video footage and Velon’s pioneering live rider telemetry technology in their bid to bring fans closer to the game and increase fan engagement. The adoption of Velon’s technology including their app and online coverage, helps make it easier for the race to reach fans.

“This exciting new partnership with Velon takes the Prudential RideLondon-Surrey Classic to a new level as it joins the WorldTour. After just four years, Prudential RideLondon is firmly established as the world’s greatest festival of cycling with more than 100,000 riders participating in events for all ages and abilities, with WorldTour status, equal record prize money and live television coverage for both the men’s and women’s pro races. We know that the greatest names in bike racing will bring out the crowds in London and Surrey and inspire more people to take up cycling,” said Hugh Brasher, Event Director for Prudential RideLondon. 

“I really enjoyed the Prudential RideLondon-Surrey Classic. I don’t get the chance to race in the UK too often so it was great to be able to ride in front of home fans. The support on the roads was fantastic, so it’s great news that Velon will be partners with the event for the next three years,” said Chris Froome (Team Sky). 

The organisers are also planning to welcome all of the 2017 WorldTour teams in addition to those from Velon to the race, which is televised live in the UK by the BBC and broadcast to 152 countries worldwide.

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