Ricoh Extends ATP Sponsorship Until 2015
By Community | November 7, 2012
The ATP have secured an extension with Ricoh, with the Japanese electronics compnay continuing as the Platinum Partner and Official Office Solutions Provider of the ATP World Tour in Europe for a further three years.
The extension will see the 10th anniversary of the partnership in 2015.
A partner of the ATP World Tour since 2005, Ricoh provides state-of-the-art document solutions and services to ensure that ATP and tournament operations are efficient and productive. In 2011 Ricoh introduced its Sustainability Optimisation Programme to 13 ATP World Tour tournaments, making all critical document processes carbon neutral.
“Ricoh has been an outstanding partner to the ATP for nearly a decade,” said Brad Drewett, ATP Executive Chairman and President. “They have supported the Tour as the popularity of men’s tennis has reached new heights with this current generation of superstars and our international platform of events. Through the years, Ricoh has significantly expanded its sponsorship to include more tournaments in Europe and new tournaments in India, Thailand and Australia. It is dedicated partners like Ricoh that enable us to operate a successful global tour week in and week out.”
As part of the agreement, Ricoh also has extended its existing sponsorship of ATP World Tour events in Monte-Carlo, Rome, Madrid, Hamburg, Paris, Basel, Rotterdam, Stockholm, Vienna, Moscow and the Barclays ATP World Tour Finals through 2015.
Ricoh’s on-court branding at these events includes the prominent Ricoh umpire chairs, speed-serve displays and associated TV graphics.
Akira Oyama, CEO, Ricoh Europe said, “Our relationship with the ATP has allowed us to ensure that all document management processes provided by Ricoh are entirely carbon neutral. It is through this partnership approach we can collectively demonstrate our excellence and commitment in tennis and sustainability.”
Following the success of the ATP partnership in Europe, Ricoh also sponsors ATP World Tour tournaments in Chennai, Bangkok and Sydney. The company made its first foray into professional tennis in Asia last year.