Richard Petty Motorsports Seals New Associate Sponsor

October 27, 2014

Muscle and joint cream producer BLUE-EMU have signed a partneship with Richard Petty and Richard Petty Motorsports (RPM).

BLUE-EMU will be an associate sponsor of RPM with their logo appearing on the roof strip and the lower-rear quarter panel of the No. 9 Ford Fusion beginning this weekend at the Martinsville (Va.) Speedway. The multi-year agreement will also integrate Richard Petty as a spokesperson for the brand.

This will not be the first venture into sports marketing for BLUE-EMU, but it will be the first to combine two legendary and Hall of Fame sports figures, Johnny Bench and Richard Petty. Bench and Petty will be featured together in new television ads to debut in 2015 for BLUE-EMU. The company has already grown expediently with Bench and expects the same with their latest partnership with RPM and Petty.

“Our group at Blue-Emu is truly excited about this opportunity to have Hall of Fame driver Richard Petty and his team on board with our brand,” said Susan Gregory, President and COO of parent company NFI Consumer Products. “Johnny has exceeded our expectations for Blue-Emu in 2014, and having Richard Petty and his team join our group will allow us to reach a new demographic and inform them about how Blue Emu can soothe their joints and muscles.”

RPM and Petty were a perfect fit for BLUE-EMU to expand its marketing presence. Available in retailers nationwide, BLUE-EMU is used by active people everywhere to keep joints loose. BLUE-EMU is also the muscle and joint cream that will keep Petty and his team active on and off the track.

“I always stay with products that help,” said Richard Petty, Co-Owner of Richard Petty Motorsports. “I am as busy as ever and BLUE-EMU will continue to keep me going. I can count on them for fast comfort after long days. We’re going to trust them to always keep our crews in the race too and welcome them to our team.”

The addition of BLUE-EMU to the RPM partnership portfolio continues their aggressive formula of creating winning marketing platforms for companies and brands. BLUE-EMU is the latest multi-year partner to find success with the RPM brand.