Richard Petty Motorsports Hires Rob Keith as Vice President of Business Development

May 2, 2013

Richard Petty Motorsports (RPM) has announced it has recently hired two new additions to its marketing staff.

The company is proud to welcome Rob Keith to serve as Vice President of Business Development and Hannah Moody as a Communications Coordinator. The additions are driven to make the company a leader in sponsor procurement and to be a continued leader in exceptional partner services.

Keith joins RPM with a diverse history of sports marketing, strategic brand business growth and activation. He was the senior partner at Ignition Branding, a national marketing agency whose clients included Ferrari, Bacardi, Joffrey’s Coffee & Tea Company, BuzzMe and RevolutionWear. Prior to Ignition Branding, Keith served as the Vice President, Corporate Marketing for the Tampa Bay Lightning and Tampa Bay Times Forum overseeing corporate partnerships and activation. Before that, Keith held executive marketing and management positions with the Los Angeles Lakers, the Los Angeles Kings and the Seattle SuperSonics.

Proven to be a leader in business growth, Keith helped lead both the Lightning and the Sonics to record sponsorship revenues. He also held senior-level positions with Turner Broadcasting and Action Sports Media, a Paul Allen media company dedicated to Division One collegiate sports, and helped secure naming rights for a major college bowl game.

Moody comes to RPM most recently from Earnhardt Ganassi Racing where she served as a marketing associate for the team. Moody worked with world-class drivers and motorsports sponsors including Juan Pablo Montoya, Dario Franchitti, Scott Dixon, Jamie McMurray and Target, Bass Pro Shops, McDonalds and more.

Moody will serve as a partnership and media relations contact for Richard Petty Motorsports and specifically the No. 43 Pilot/Flying J Nationwide Series team and driver Michael Annett. The addition of both Keith and Moody continue to strengthen partner services and business growth for the organization.

“We strive to ensure that Richard Petty Motorsports provides our partners with the assets and staff to be successful in their motorsports program, said Mike Hargrave, Executive Vice President of Marketing and Sales for Richard Petty Motorsports. “The addition of Rob and Hannah ensure that not only will RPM continue to look for optimal marketing opportunities for new and current partners, but also provide best in class service with a talented group of business professionals.”

Keith and Moody are currently working in their new roles at RPM.