Greene King IPA Championship RFU Rugby Football Union

RFU unveils new brand identity for Greene King IPA Championship

By Community | August 22, 2017

The Rugby Football Union (RFU) unveiled and new brand identity for the Greene King IPA Championship during the preview of the 2017/18 season, which kicks off on 2 September.

RFU also announced the renewal of its title partnership with Greene King IPA for three seasons.

The new identity includes a brand new logo and a new website – ChampionshipRugby.co.uk – which will officially launch during the first weekend of fixtures.

The site will feature magazine-style format with previews, reviews, and features, as well as the latest fixtures and results. It will also give an opportunity for fans to purchase tickets and share content.

George Johnston, marketing director of Greene King IPA, added: “Greene King IPA has been a supporter of rugby from grassroots to world class levels for a number of years and community and hospitality are extremely important to us, so the work that the RFU has been doing to put the fans at the heart of the Championship is very much in-line with our own values.

In addition, the new website will host the live stream of ten games this season, along with the England Rugby social media channels. This adds to the 11 games that Sky Sports – the official broadcaster of the Greene King IPA Championship – will air throughout the season.

The renewed partnership also aims to enhance content, marketing and communications strategies for the support for the Greene King IPA Championship.

George Johnston, marketing director of Greene King IPA, added: “Greene King IPA has been a supporter of rugby from grassroots to world class levels for a number of years and community and hospitality are extremely important to us, so the work that the RFU has been doing to put the fans at the heart of the Championship is very much in-line with our own values.

Greene King IPA Championship RFU Rugby Football Union