RFU Renews Sky Sports Broadcast Deal

By Community | October 29, 2014

The Rugby Football Union (RFU) and Sky Sports have extended their partnership with a new five-year broadcast deal which will also see Sky Sports become a top level RFU partner, with a range of partnership rights for the first time. 

The agreement strengthens one of the longest running broadcast partnerships in sport, taking it until the end of the 2019/20 season, and the relationship between the RFU and Sky Sports into its third decade.

As part of the deal, Sky Sports will show exclusively live coverage of England’s autumn QBE Internationals from Twickenham, QBE Internationals before the Rugby World Cup in 2015 and 2019, plus the annual England spring fixture

RFU Chief Commercial and Marketing Officer, Sophie Goldschmidt said, “We have a long term, trusted relationship with Sky Sports and are delighted that it is continuing. They have an acknowledged reputation as a premier worldwide broadcaster, who always look to take sport to new levels both editorially and in terms of innovation.

“We are looking forward to not only showcasing our England teams in the best possible way, but also to exploring opportunities to support the grassroots, so the whole game benefits further. The RFU is fortunate to have a group of modern, forward thinking, progressive partners and Sky clearly reflects these attributes as we look to the future.”

Sky Sports Managing Director, Barney Francis, added: “This new deal builds on our already successful partnership with the RFU. It offers our viewers even more live England rugby from the men’s, women’s and age grade game, and includes additional rights to enable us to support the game from the grassroots up to the elite level.

“At Sky Sports, we share the RFU’s aims to grow the sport before and after next year’s World Cup by investing across the game, and innovating with our coverage to reach new audiences.”