RFL Looks to Build on World Cup Momentum with 4Sight Partnership

The Rugby Football League (RFL) has announced today a partnership with CRM data agency 4Sight Sport & Leisure.

The Leicestershire based agency will support their continued focus on fan engagement and customer relationship management (CRM) strategies to further capitalise on the success of Rugby League World Cup 2013 (RLWC2013).

4Sight were the CRM & Data Marketing Agency partner for the RLWC2013 delivering data driven fan engagement activities which were an integral part of the overall marketing strategy for the tournament.

Following the success of RLWC2013, drugs 4Sight will now focus on a series of data led initiatives to build on the momentum generated by the tournament to ensure that new fans are aware of the many opportunities to become more actively involved with the sport via their Extraordinary Rugby initiative. This will involve an increased focus on data analysis and insight to better target new fans with information that they are more likely to be interested in and engage with.

RFL Chief Operating Officer, Ralph Rimmer said: “We are in a strong position to capitalise on the fantastic success of the RLWC2013 and have developed plans to build a future legacy.  A major part of those plans involves the increased use of data and CRM which are techniques of increasing importance within sport and we are looking forward to working with 4Sight who will provide their expertise and support in these key areas.”

Garry Adamson, 4Sight Sport Managing Director also commented “The Rugby League World Cup has been fantastic in encouraging many new and previously lapsed fans to engage with this fantastic sport in its full glory.  We are looking forward to supporting the RFL with their plans to build on the buzz that has been generated in building a successful legacy for years to come.”