RFL & Engage Continue Partnership With New Deal
By iSportconnect | April 5, 2012
Engage mutual Assurance and The Rugby Football League (RFL) has agreed an extension to their partnership that sees the logo of the financial services company continue appear on the shirts of Super League and community game referees.
Engage Mutual served as the title sponsor of the Super League from 2001 to 2005 . However, It has since been replaced by UK logistics company Stobart.
The RFL’s official website has stated that the new arrangement ‘is part of a comprehensive package of initiatives with the Yorkshire-based financial services mutual and forms the next phase of their involvement with the sport.’ Financial terms of the agreement were not released.
“It’s terrific news that Engage Mutual have agreed to extend their partnership and we look forward to developing our working relationship over the next few years,” said RFL chief executive Nigel Wood. “The importance of shared values is reflected in this arrangement which will see Engage Mutual involved at both elite and community levels.”
Engage Mutual chief executive Andrew Haigh added, “Our seven years as title sponsor were extremely successful in raising awareness of the Engage Mutual brand, and importantly, we were welcomed in to a sport which shared our focus on the community and family values.
“It is these shared values that have inspired us to continue a partnership with the game, and we can now take the social impact of our involvement to a new level and hope to bring real focus to supporting the community and those involved in the game.”