Reydon Sports & Li Ning Agree Distribution Deal

May 20, 2013

Reydon Sports PLC have agreed a deal with Li Ning to distribute the Chinese brand’s racket sports equipment in the UK and Ireland.

Li Ning is one of China’s leading sports brands and quickly establishing itself in the UK.

Reydon Sports is the UK’s leading independent sports wholesaler and will supply Li Ning products to over 1500 sports retailers.

David James, Sales Director at Reydon Sports, said; “The Li Ning partnership is a real coup for Reydon Sports and we are delighted to be working together.

“The brand continues to go from strength to strength in the UK and the badminton in particular has already seen significant growth in the marketplace.  It is very exciting times for both parties and we look forward a long relationship.”