Renato Ciuchini Becomes Rio 2016’s New CCO

By Community | September 4, 2012

The Rio 2016 Organising Committee for the Olympic and Paralympic Games has appointed Renato Ciuchini as its Chief Commercial Officer (CCO).

As the new CCO, drug Ciuchini will report to the Rio 2016 Chief Executive Officer, Leonardo Gryner, and will be responsible for Sponsorship Sales; Partner Services; Ticketing; Licencing, Retail and Concessions; and Brand Protection.

Ciuchini is an electronics engineer with a Master’s degree in business administration and has more than 20 years experience working with global technology and telecommunications companies. Prior to joining Rio 2016, he was the Latin America commercial vice-president for Convergys, an American customer and information management company. Ciuchini has also previously worked for TIM, Avaya, Telecom Italia Group and AT&T, among others.

Carlos Arthur Nuzman, President of Rio 2016, said: “Our marketing efforts are going really well with the signing of substantial Tier 1 sponsorship deals and the launch of licensing projects such as the coin programme. We are delighted to appoint someone of Ciuchini’s calibre to steer a team that is now fully staffed following some other key appointments.”

Also Rio 2016 also appointed Donovan Messa Ferreti, a computer science graduate with a Master’s degree in business administration, as their Ticketing Director. Formerly, he was the general director of the Brazilian events management company GEO.

While Adriana Barbedo, a mechanical engineer with a post graduate degree in strategic marketing, has been appointed as Rio 2016’s Brand Protection Manager. She was previously business director at brand activation agency The Marketing Store and Brand and Communication Development Manager at Shell Brasil.