Regional SportAccord Pan America 2019 Adds Nitro Circus CEO Andy Edwards As Speaker

Andy Edwards, the Chief Executive Officer of Nitro Circus, has been confirmed as a speaker at this year’s inaugural Regional SportAccord Pan America.

Edwards will participate in a panel session on ‘Rebranding – Opportunities, Challenges and Quick Wins’ at the event on the afternoon of Thursday, 12 December.

He will discuss the development of Nitro Circus from the global action sport collective’s initial focus on the creation of content to the formation of the Nitro Circus live tour and the Nitro World Games.

Edwards, who was appointed Nitro Circus’ CEO in February 2019 after two years as President and 10 years after launch of the organisation, which he co-founded, said: “Nitro Circus has undertaken an extensive development and expansion programme in recent years which has seen it become one of the world’s leading live events brands.

“In this Panel Session at Regional SportAccord Pan America I’m looking forward to sharing our experiences and discussing rebranding beyond the more traditional, simple understanding of an organisation perhaps changing its logo or color scheme. I want to talk about how we can navigate the challenges of expanding an existing brand to diversify without travelling too far away from the ethos of the core brand.”

Malcolm Hardman, Business Development Manager at SportAccord, said: “Nitro Circus is one of the most original and forward-thinking brands in world sport and we are delighted that Andy will bring his experience to the Conference programme at this inaugural Regional SportAccord Pan America 2019.

“Andy’s involvement in Nitro Circus’ transformation over the last decade will be of great interest to any organisations considering how they can adapt and continue to engage with sports fans in a changing world.”