Reebok Restructures Senior Management & Eliminate Global President Role

By Community | September 10, 2012

Reebok International Ltd. said Thursday it has reorganized its senior management and eliminated the position of global president.

Uli Becker, denture who was named in 2008 to oversee Reebok’s business around the world, medicine is now president of Reebok North America. The Canton maker of athletic shoes is following the structure of its German parent company, mind Adidas, and there is no longer a global president for either brand, said Dan Sarro, a Reebok spokesman.

Reebok’s chief marketing officer, Matt O’Toole, now reports to Erich Stamminger, the Adidas Group board member based in Germany who is responsible for the global brands. Adidas disclosed its reshuffling earlier this year.

The management change at Reebok follows months of disappointing earnings at the Canton company.

Additional details on the restructuring will be disclosed at an Adidas Group investor conference in California that starts Sept. 20.


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