Reebok Acquires LUTA and Invests in Fight For Peace

November 26, 2014

Reebok International has announced it has purchased boxing and martial arts brand, order  LUTA, and a long-term alliance with Fight for Peace.

The details of the partnership have not been disclosed but at the beginning of 2015, a percentage of sales of selected Reebok products will support Fight for Peace.

Matt O’Toole, President of Reebok, said: “We are honoured to be able to establish this partnership with Fight for Peace and include LUTA within our sporting portfolio.

“The work Luke and the team have done over the years to help young people who are growing up with tremendous challenges, surrounded by drugs and violence, is remarkable and is something we are looking forward to supporting and expanding so that together we can help even more young people at risk.”

Luke Dowdney MBE, Founder of Fight for Peace and LUTA, said: “Our new partnership with Reebok and its acquisition of LUTA is incredibly exciting for Fight for Peace and its future.

“Both organizations share a strong belief in the power of fitness and training and the impact it can have on young people’s lives, particularly those at risk of being involved in crime and violence.

“Working with Reebok allows us to continue to build awareness for Fight for Peace, as well as secure a long-term funding structure for us to develop our international growth and development.”