Red Bull USA’s Head of Marketing Opts for New Role within Company

Chris Mater, therapy the Red Bull USA Head of Sports Marketing, has taken a new role with the company by becoming the General Manager of its Northern California business unit.

He will oversee business, sales, marketing, distribution and legal from central California to Oregon. He is working out of Red Bull’s Bay Area offices. 

Sean Eggert has taken Mater’s position as head of sports marketing at Red Bull.

Mater said, “I love working in sports marketing but from a personal and a professional perspective, I want to run the business and it was a requirement to learn sales and distribution. Fortunately for me, they did a restructure and created these regional general manager roles that allowed me to go from have less responsibility but overseeing a broader area to have much more responsibility in a smaller area.”

Mater, who is Australian, joined Red Bull in 1999 and was part of the company’s launch in that country. He relocated to the U.S. in 2004 and took over as head of sports marketing in North America in 2007.