Red Bull Sign First Tennis Ambassador Victoria Azarenka

Energy drink company, Red Bull have signed Women’s World no. 1 tennis player Victoria Azarenka as their new brand ambassador.

Lagardère Unlimited, which manages Azarenka, announced a multiyear endorsement deal with Red Bull, making her the first tennis player signed by the beverage company.

Azarenka commented, ‘”I am really excited to be part of the Red Bull family. I’ve always enjoyed the product and admired how they have worked with their athletes.”

Drew LeMesurier, director of talent marketing for Lagardère’s tennis division, commented: ““She has a certain swagger about her [that is] consistent with the Red Bull culture.”

Other athletes who endorse Red Bull include NBA players Blake Griffin, Rajon Rondo and Deron Williams, MLB players Tim Lincecum and Jimmy Rollins, and NFL players Reggie Bush and DeMarcus Ware.