Red Bull Racing to Team up With Puma from 2016
April 28, 2015
Formula One team Infiniti Red Bull Racing has signed a new partnership deal with Puma.
The deal sees the sportswear brand become the team’s official licensed partner and Official supplier and will provide the team with apparel and footwear from 2016.
Puma branding will also feature on the team cars, teamwear and racewear.
Björn Gulden, Chief Executive Officer for PUMA commented; “Puma and Red Bull have a great brand synergy, and this new partnership with Infiniti Red Bull Racing is another big statement for Puma.
“There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so.”
Christian Horner, Team Principle of the Infiniti Red Bull Racing team said; ”Puma is a great fit with the Infiniti Red Bull Racing team and we are looking forward to working with them once again.
“Red Bull Racing and Puma enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010). The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”