Red Bull Racing sportsbiz

Red Bull Racing Launches Digital Collectibles

By Taruka Srivastav | November 3, 2021

Red Bull Racing’s has launched its Digital Collectibles.

In the past 18 months, whilst the majority of Formula 1 races have been closed off to spectators, Red Bull Racing fans from around the globe have stuck with us through thick and thin, providing unwavering support and boundless enthusiasm whilst we battle it out week in, week out, against our competitors for this year’s world championship.

Red Bull Racing’s partner Tezos, the Team’s official Blockchain Partner,limited series of unique pieces of racing memorabilia for them to exclusively own – starting with the Team’s first and only Mexican driver Sergio Perez and his limited-edition Mexico GP helmet!

Racing in front of his home crowd for the first time in Red Bull Racing Honda colours, Sergio Perez will wear a unique, special edition Mexico GP helmet design for this week’s Mexican Grand Prix – and it’s yours to own! With a run of only 10,000 units dropping today on our chosen marketplace Sweet (powered by Tezos), the Team’s first Digital Collectible and future collector’s item is available for a limited time only. To complement the launch, the Team will also be giving away Digital Collectibles of Checo’s limited-edition Mexico GP race suit design worn in today’s Mexico City Show Run.

The Team will announce further drops in the very near future, built on Tezos, including uniquely designed special one-off Digital Collectible pieces for thousands of fans.

Christian Horner, Red Bull Racing Team Principal and CEO, said: “Red Bull Racing has always been at the forefront of innovation and technology, both on and off track, and our first set of Digital Collectibles carries on that tradition thanks to partners like Tezos. We’re really excited to be able to give fans a new, immersive and fun opportunity to get even closer to the Team by owning part of our history with some truly special pieces of team memorabilia. And most importantly, we’re committed to making this access affordable and accessible for as many fans as possible. With our blockchain partner Tezos and through Sweet’s platform, which gives fans a complete environment in which to enjoy our collectibles, we’re bringing a whole new world of Red Bull Racing to fans.”

Red Bull Racing sportsbiz