Red Bull Racing and TAG Heuer Officially Sign Multi-Year Partnership
December 4, 2015
Formula One team Red Bull Racing has secured a new partnership with Swiss watch brand TAG Heuer.
The deal will see TAG Heuer take up naming rights of the team’s power unit and be renamed the Red Bull Racing-TAG Heuer RB12.
Also as part of the agreement, TAG Heuer will become the Official Timekeeper, Official Watch Partner and Team Performance Partner of the Red Bull Racing team from 2016 in a multi-year partnership.
Christian Horner, Team Principal, Red Bull Racing, said: “TAG Heuer has been an icon in the world of Formula One for many years and we’re delighted that they’ve chosen to continue their association with the sport by teaming up with us.
“Our shared values of innovation and a desire to stand out from the crowd make this one of the most exciting partnerships in F1.”
Jean-Claude Biver, CEO of TAG Heuer and President of the LVMH Watch Division, added: “Formula One is deeply-rooted in TAG Heuer’s DNA, and Red Bull Racing is a young, dynamic and driven team, which perfectly fits with our marketing strategy. It will give TAG Heuer great visibility and allow us to make our partnership exciting, different and innovative.”
TAG Heuer recently announced it was ending its 30-year association with the McLaren Formula One team to team up with Red Bull.
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