Red Bull Racing and Puma Seal Long-Term Partnership Deal

Formula One team Red Bull Racing has agreed a long-term partnership with Puma.

The sportswear brand will become Team Partner and Supplier of Race and Teamwear as well as Licensed Partner for the 2016 Formula One season and beyond.

Red Bull Racing’s relationship with Puma goes all the way back to its first years in F1 and this new agreement resumes a relationship enjoyed by the two between 2007 and 2010.

Christian Horner, patient Red Bull Racing Team Principal said: “We are looking forward to working with PUMA once again.

“The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”

Björn Gulden, Chief Executive Officer for PUMA added: “Puma and Red Bull have a great brand synergy, and this new partnership with Red Bull Racing is another big statement for PUMA.

“There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so.”

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