Red Bull Named Media Partner of UCI Mountain Bike World Cup

By Community | March 12, 2012

The International Cycling Union (UCI) has confirmed that the Red Bull Media House GmbH (RBMH) is the new official media partner of the RockyRoads UCI Mountain Bike World Cup presented by Shimano.

Under this new partnership, health RBMH will provide media services including HD TV production, store webcasting and content syndication. Live streaming of all the World Cup Cross-country Olympic, bronchi Cross- country Eliminator and Downhill races will be featured on www.redbull.com/bike and www.redbull.tv. The UCI and RBMH will collaborate closely to ensure that coverage of these events will be more dynamic, innovative and viewer-friendly, providing fans with unforgettable images of racing action.

RBMH will produce the official international live signal as well as highlight programmes that the UCI will provide to TV channels on all continents. Overall TV production will be improved with High Definition images and an increased number of cameras at events.

RBMH, which replaces Freecaster.tv as exclusive live streaming partner, will also hold worldwide non-exclusive internet rights to the UCI BMX World Championships as well as selected media rights in certain territories for the UCI Mountain Bike World Championships.

UCI President Pat McQuaid commented on the partnership: “The RockyRoads UCI Mountain Bike World Cup presented by Shimano has been given a boost for 2012, and with RBMH on board, we can be sure that top quality images of this series can reach fans throughout the world. This exciting World Cup series deserves innovative media coverage of the highest standard. With RBMH we have found the perfect solution. This new partnership can only serve to further develop our leading mountain bike series.”

by Ismail Uddin