Red Bull Confirm Pepe Jeans as Renewed Clothing Partner

Red Bull Racing is set to maintain the style that helped it achieve two world championships,

with today’s announcement that Pepe Jeans will continue as the team’s official team clothing

partner, with an extended and increased deal for 2011.

Pepe Jeans, which has over 200 stores worldwide, will have a greater presence with the team

during the coming season, with enhanced visibility on the new RB7, as well as on the driver’s

helmets and team clothing. It is the second year that the clothing brand will partner Red Bull

Racing, as it seeks to help the team stay ahead of the pack in style, as well as on track.

Christian Horner, Red Bull Racing Team Principal said: “We’re delighted to continue and

extend our relationship with Pepe Jeans; the company’s youthful and forward-looking

philosophy fits perfectly with Red Bull Racing’s. Pepe Jean has a long history in Formula One

and we’re pleased that they will once again take their place among our select group of

premium Team Partners.”

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About Pepe Jeans

Established in 1973 in London’s chic Portobello Rd, Pepe Jeans London quickly established a

UK stronghold in the 70’s followed by rapid global expansion in the 80’s, personifying the

cool youthful lifestyle of its London’s origins. Today, the Pepe Jeans brand continues to

broaden its horizons by being present on five continents and over 50 countries, securing its

indisputable place as a global leader in Premium Jeanswear.