Red Bull Become Official Drink for Lucas Oil Pro Motocross Championship
February 2, 2012
MX Sports Pro Racing and Alli Sports have announced a multi-year agreement with Red Bull, the world’s leading energy drink, to become the “Official Energy Drink of Pro Motocross” for the upcoming Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing.
The partnership will be highlighted by Red Bull title sponsorship at three of the 12 national events this summer – Budds Creek (June 16), RedBud (July 7) and Unadilla (August 18).
“We couldn’t be more proud to welcome Red Bull to the Lucas Oil Pro Motocross Championship,” said MX Sports Pro Racing President Davey Coombs. “Their presence within action sports and motorsports speaks for itself and with their commitment, Pro Motocross is sure to reach new heights this season and beyond.”
In addition to serving as the primary sponsor for the KTM factory team and Troy Lee Designs, Red Bull also supports some of the sport’s most recognizable names, including James Stewart, Ryan Dungey, international superstars Ken Roczen and Marvin Musquin as well as Women’s Motocross athletes Ashley Fiolek and Tarah Geiger.
“Red Bull has been such a big part of motocross for so long that it’s a natural fit for them to partner with Pro Motocross,” said James Stewart, who will make his full-time return to the series since winning all 24 motos en-route to the 2008 championship. “The brand has been a great partner to me personally and I’m really excited that the whole sport will benefit from their involvement.”
Red Bull’s venture into series support presents expanded content and distribution opportunities for Pro Motocross, while also generating a noticeable presence at the races, thanks to its iconic Energy Station that will be present at select rounds of the Lucas Oil Pro Motocross Championship. Additionally, the brand’s recognizable “World of Red Bull” image will be felt at each of the season’s 12 events.
“It’s so great that Red Bull will be the official energy drink of Pro Motocross,” said three-time and reigning Women’s Motocross Champion, Ashley Fiolek. “Red Bull’s support and passion for motocross is so strong and I know it will be felt at the races!”
In addition to its on-site activation, Red Bull will establish expanded video content for the Lucas Oil Pro Motocross Championship by showcasing weekly highlight packages of the races on Servus TV, run by Red Bull Media House, as well as exclusive features on the nationals and Red Bull athletes on the brand’s digital platforms.