Red Bull And 7-Eleven Renew Singapore Deal
September 23, 2011
Red Bull Racing announced that 7-Eleven will once again become an official Team Partner for the forthcoming 2011 Singapore Grand Prix.
As part of the agreement, adiposity the 7-Eleven logo will appear on the nose and bargeboard of both RB7s, as well as on the overalls and team-wear worn by World Champion Sebastian Vettel and Mark Webber, throughout the Grand Prix weekend.
7-Eleven is the leading convenience retailer in Singapore with more than 550 stores island-wide. The stores provide convenience items 24/7 for busy, on-the-go consumers by offering a wide range of products and services.
Commenting on the renewed partnership, Tan Siew Shuen, Marketing Manager for 7-Eleven said: “We are pleased and excited to partner Red Bull Racing, the current World Champions. For the third year running, we are able to bring excitement to our customers via creative promotions, whilst simultaneously increasing supporters of Red Bull Racing in Singapore.”
Christian Horner, Red Bull Racing Team Principal said: “We’re very pleased to welcome back 7-Eleven for the third year running. Our on-track success directly leads to increased consumer demand and on-premise partnerships such as this are important to promote and develop this important link. We would love to win the Singapore GP and hopefully this will be our year.”